case in point is a company called loopwheeler which uses ancient (but better) technology to make insanely comfortable sweatshirts. what makes them better you ask? a terribly inefficient and painstakingly slow machine called "loopwheel" that can only knit one meter (about a yard) of fabric PER HOUR. all told, each machine only churns out enough fabric to make 8-9 sweatshirts IN A DAY. the result is a shirt made without any excess tension that is unusually soft and durable.
nike sportswear recently collaborated with loopwheeler to produce a limited number of sweatshirts and hoodies along with this nike blazer mid that i was lucky enough to pick up at their temporary event space in LA's montalban theater.
check out more on loopwheeler here. gotta love the sketchy japanese-to-english translation...
2 comments:
oh man. how much do those things cost?!
i think the kicks were like $120 but were only released at a small handful of stores worldwide (less than 10 i think).
the hoodies are a bit steep and run for $250 if i remember correctly.
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